One type is bad actors who create projects that are essentially Ponzi schemes. This type of enterprise isn’t free of potential pitfalls and bad actors, though. This leads to further incentives to grow and strengthen the community, leading to others wanting to join… and so on. This translates to a symbiotic relationship and flywheel in which the people who create the community are incentivized to do good things so others want to join. Now, each member of that community has an emotional and financial stake in the success of the project thus, they’re incentivized to support and grow it. ![]() Blockchain technology and NFTs now allow people to buy into your project in a very real sense. People who join a Web3 community aren’t simply gathered around an idea. ![]() So what does community mean in this context and how is it different than in Web2? While use of the term community in relation to Web3 projects has become has been overused and misapplied over the last year, the overarching concept remains central to the success of any Web3 initiative. Online communities have existed for decades in the form of online forums, Facebook groups, gaming guilds, and others. Nor is the concept of people gathering via the internet. ![]() People gathering in communities isn’t a new concept to humankind. For more about Zeneca, scroll to Other Notes From This Episode at the end of this article. This article was co-created by Zeneca and Michael Stelzner. In this article, you'll discover how to build a thriving community in Web3 with insights from Zeneca, the founder of ZenAcademy. Want to build a loyal Web3 following? Wondering how to deepen relationships for an NFT project?
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